Expert Guide to Sustainability Communications
With Alex Health, US Head of Social Impact & Sustainability at Edelman
Speakers
Alex Heath
US Head of Social Impact & Sustainability, Edelman
Alex Heath is Edelman’s US Head of Social Impact & Sustainability, where he focuses on the role of business in achieving the Sustainable Development Goals (SDGs) by 2030. Prior to Edelman, Alex served in the Peace Corps working on youth development and safe migration in rural northeast Thailand, led strategic partnerships and created issue-based messaging for MTV International’s global anti-human trafficking campaign out of Bangkok, and developed programming for non-profit organizations in Nicaragua and the US. For the last decade plus, he has worked closely with businesses across almost every sector, including many Fortune 500 companies, to create, evolve, and execute their sustainable impact strategies and communications.
Read more
Adam Braun
Cofounder & CEO, Clarasight
Adam Braun is the CEO & Co-Founder of Clarasight, the leading Carbon Planning & Intelligence platform for Business Travel. He is a 3x entrepreneur and NY Times bestselling author, operating previously as CEO & Founder of Pencils of Promise, the award-winning organization that has built 600 schools around the world, and MissionU, named one of Fast Company's Most Innovative Companies in the World. In recent years he has been named to Business Insider's "40 Under 40", Wired Magazine's "50 People Who Will Change the World" and is the recipient the Tribeca Disruptive Innovation award for his work leading pioneering companies at the forefront of multiple industries.
Read more
As Edelman's US Head of Social Impact & Sustainability, Alex is at the forefront of understanding how companies, brands, foundations, and nonprofits, should design and implement sustainability programming as well as the internal and external engagement campaigns that bring those programs to life in a way that builds trust between business and society.
In this webinar: Alex will share lessons and advice on setting up communication and engagement plans to help Sustainability professionals make progress on their goals.
You will learn:
- The starting point for establishing a communications strategy
- Guidance on how to build trust with your communications
- Data points from Edelman's Trust Barometer that will augment your strategy
- Advice for working with other organizations on collaborative communication
